Baby boomers used classified ads, headhunters, and networking connections to gain employment leads, but the advent of the Internet makes social media an effective way to search for employment. Have you heard of LinkedIn? It’s similar to Facebook. You sign up, create a profile, and LinkedIn software searches your email directory for social connections. The LinkedIn software sends emails to all of your email contacts asking if your contacts would like to network with you using LinkedIn. Instead of using word processing software to create or update a resume, you build your resume in the LinkedIn profile. Employers looking for candidates search LinkedIn based on the keywords you enter about your experience. The following video is a quick tutorial on setting up a profile on LinkedIn.
Businesses can also use LinkedIn to gain exposure. Create a business profile and write articles on your business products or services.
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